Driving sales for a kid-stroller brand
A direct-to-consumer baby-products brand in North America specialising in high-quality, ergonomically designed kid strollers known for safety, style, and comfort — often competing with global premium brands.
01Objective
Increase direct sales (conversions) of kid strollers.
Keep cost per conversion under $60.
Improve ad efficiency through keyword targeting and strategic bidding.
02Challenge
A premium-priced product competing against global brands, where efficient acquisition depends on tight keyword and bid control.
03My approach
I structured campaigns for keyword-level control and used bid strategy to defend the $60 CPA ceiling while scaling volume.
04Strategy & implementation
Keyword targeting and strategic bidding, campaign structure for control, and continuous search-term optimisation to protect efficiency.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
Premium products can still scale profitably when campaign structure gives you keyword-level control over spend.