5.5× organic traffic for a health & wellness platform
A premium e-commerce platform offering an integrated health program — diagnostics, expert medical care, wellness coaching, and science-backed longevity therapies — wanted to promote long-term vitality through a personalised, data-driven approach.
01Objective
Increase organic traffic from qualified users interested in wellness, diagnostics, and longevity.
Improve engagement and conversion rates.
Boost revenue from organic search through strategic SEO implementation.
02Challenge
High-consideration, trust-sensitive health services where thin or non-authoritative content actively hurts conversion, and where the audience researches heavily before buying.
03My approach
I built topical clusters around diagnostics, longevity, and wellness intent, and paired each with clear conversion paths so the new traffic had somewhere to go.
04Strategy & implementation
Search-intent content architecture, on-page optimisation of high-value service pages, strengthened internal linking, and CTA/journey improvements to convert informational readers into program enquiries.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
In health, authority and clarity convert better than volume — the content that ranked was the content that reassured.