Organic growth for a premium peanut butter brand
A growing e-commerce brand specialising in premium peanut butter and nut-based snacks wanted to increase organic visibility, drive qualified traffic, and ultimately boost online sales through SEO.
01Objective
Improve organic traffic through targeted SEO strategies.
Enhance user engagement and on-site behaviour.
Increase event-driven actions and e-commerce revenue.
02Challenge
A crowded speciality-food niche where discovery is dominated by a handful of established brands, and where product pages were competing for high-intent transactional queries without the content depth to rank.
03My approach
I started with intent-mapped keyword research, separating informational recipe/health queries from transactional product terms, then rebuilt on-page structure and internal linking so authority flowed to the pages that actually convert.
04Strategy & implementation
On-page optimisation across product and category pages, content briefs aligned to search intent, technical clean-ups on crawl and indexation, and internal linking to consolidate topical authority around the core product lines.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
When a catalogue is small, the fastest organic wins come from intent-matching existing product pages — not from publishing more content.