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SEO·SaaS

Organic growth for an AI image-editing SaaS

A SaaS platform using AI to automate image-editing tasks — background removal, object replacement, upscaling, and enhancement — targeting e-commerce sellers, designers, photographers, and social-media marketers.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
SaaS
Scope
Strategy → execution → analysis

01Objective

Increase qualified organic traffic through content and landing-page SEO.

Improve engagement and sign-up flow through CRO.

Grow free-to-paid conversion and revenue through organic acquisition.

02Challenge

A fast-moving AI-tools category where traffic is easy to attract but hard to convert without a tuned sign-up experience.

03My approach

I combined product-intent content with focused CRO on the sign-up flow, so small traffic gains produced outsized revenue.

04Strategy & implementation

Content and landing-page SEO for product-intent queries, plus CRO updates to the sign-up funnel to lift free-to-paid conversion.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
+29.37%
Key conversions
+41.96%
Organic revenue
45 days
Timeframe
CRO
Sign-up flow
Figures reflect the original project materials.

06Key outcomes

▸Traffic and engagement steadily improved within 45 days.
▸29.37% increase in key conversions, driven by focused content and CRO updates.
▸Revenue from organic traffic increased by 41.96% — a strong lift from product-intent visitors.
▸Proof that small traffic uplifts can yield exponential revenue gains with the right funnel.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

With product-led SaaS, CRO on the funnel often returns more than chasing additional traffic.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
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