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SEO·E-commerce

Organic growth for an American meat e-commerce brand

A premium American meat supplier running a direct-to-consumer store — grass-fed beef, heritage pork, organic poultry, and speciality meats from ethical farms — with a mission to deliver farm-to-table quality and freshness.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
E-commerce
Scope
Strategy → execution → analysis

01Objective

Drive high-intent organic traffic from consumers seeking premium meat online.

Improve engagement and UX across product and recipe pages.

Grow organic revenue while maintaining product trust and quality perception.

02Challenge

Perishable, trust-heavy purchases where quality perception and UX are decisive, and where recipe/informational content must feed product demand.

03My approach

I connected recipe and informational content to product pages so discovery flowed into purchase, and improved UX on the pages doing the selling.

04Strategy & implementation

Content and UX improvements across product and recipe pages, internal linking between recipes and products, and technical SEO to support consistent long-term growth.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
+24,000
Sessions
+260K
Events fired
$415K+
Organic revenue
Long-term
SEO foundation
Figures reflect the original project materials.

06Key outcomes

▸Organic traffic and engagement surged, proving content and UX improvements were effective.
▸Session volume rose by over 24,000 visits, with nearly 260K more events fired.
▸Revenue crossed the $415K mark despite a slight drop in session conversion rate.
▸Established long-term SEO infrastructure for consistent growth.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

For perishable, premium goods, trust is built on the page — recipes and UX did as much work as rankings.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
▢ Editable video title▢ Editable description▢ Caption / transcript field
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