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SEO·SaaS

Post-launch organic momentum for a web-scraping SaaS

A web-scraping SaaS tool that extracts structured data from any website, targeting developers, digital marketers, e-commerce teams, and data analysts. The site launched in February 2025 with a goal to build awareness.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
SaaS
Scope
Strategy → execution → analysis

01Objective

Drive relevant organic traffic post-website launch.

Improve engagement on high-intent informational and product pages.

Convert traffic into free-trial users and paying subscribers.

02Challenge

A brand-new domain with no authority, launching into a competitive developer-tools category.

03My approach

I prioritised high-intent informational queries developers actually search, and made sure trial CTAs sat inside that content.

04Strategy & implementation

Early SEO foundations, informational and product-page content aligned to developer intent, and engagement-focused UX to support free-to-paid conversion.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
+11.7%
MoM revenue
74.77%
Engagement rate
49.51%
Key event rate
0
Paid spend
Figures reflect the original project materials.

06Key outcomes

▸Achieved solid 11.7% revenue growth in the second month post-launch.
▸Maintained a strong engagement rate (74.77%) and a high key-event rate (49.51%).
▸Growth driven largely by early SEO momentum — no reliance on paid ads.
▸Positioned the brand as a credible player in a competitive SaaS space.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

A brand-new SaaS can compound quickly on organic alone if the first content it ships matches genuine buyer-developer intent.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
▢ Editable video title▢ Editable description▢ Caption / transcript field
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